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Sources list for MARKETING RESEARCH PLAN:

Osland, G. E., Taylor, C. R. and Zou, S. Z. (2001) Selecting International Modes of Entry and Expansion. Marketing Intelligence and Planning. Vol 19, No 3, p153 - p161
International Strategic Marketing

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

Business Resource Software, Inc. (BRS) (2004). Market Plan. Retrieved from the Internet at: http://www.businessplans.org/Market.html.
Marketing Strategy of Wal-Mart Retail Chain

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

 


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..:: Papers on
Marketing Research Plan
Personal Marketing Plan
An example of a marketing plan for someone who wishes to find a position in a marketing firm. -- 880 words; 6 sources; MLA
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Marketing Planning
A review of a what is necessary for an effective business marketing plan. -- 845 words; 3 sources; MLA
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NEPIRC Marketing Plan
This paper provides an analysis of the marketing plan of the company Northeastern Pennsylvania Industrial Resource Center, Inc. (NEPIRC). -- 1,189 words; 4 sources; MLA
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Strategic Marketing Planning
This paper discusses the concept of strategic marketing planning. -- 2,025 words; 6 sources; APA
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International Marketing Planning
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry. -- 3,045 words; 4 sources; APA
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