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Kantian Ethics And Advertising

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... SUBLIMINAL ADVERTISING Subliminal advertising is advertising that is buried in other forms of media, which the viewer only sees unconsciously. Bowie and R. E. Freeman (eds.), Oxford University Press, Oxford, 1992. 6. Evan, W. M., and Freeman, R. E. "A Stakeholder Theory of the Modern Corporation: Kantian Capitalism," in Ethical including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The Chili's" was successful and regional advertising shifted to national advertising. The advertising created a friendly total advertising on the radio advertising; in addition to this is the advertising by the grocery stores themselves. ...



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Sources list for KANTIAN ETHICS AND ADVERTISING:

Hinman, Lawrence M. "Kant and Kantian Ethics". http://ethics.acusd.edu/theories/kant/ (June 15, 2005)
Cell Phone Policies

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising

 

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..:: Papers on
Kantian Ethics And Advertising
Utilitarianism vs. Kantian Ethics
This paper discusses the issue of prostitution in light of Kantian ethics and Mill’s utilitarianism. -- 899 words; 3 sources; MLA
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Advertising
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising. -- 1,800 words; 5 sources;
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Advertising
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. -- 1,575 words; 7 sources;
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Kantian Ethics and Prostitution
Kant's view on prostitution. -- 1,150 words; 2 sources;
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Utilitarianism and Kant's Ethics
This paper discusses two philosophical schools, Utilitarianism and Kantian ethics, in an attempt to devise an alternative approach to moral ethics that uses both approaches. -- 1,575 words; 5 sources;
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