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Four P's Of Marketing

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Sources list for FOUR P'S OF MARKETING:

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction

 


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..:: Papers on
Four P's Of Marketing
Product Marketing and Marketing Research
Cites an article that discusses the relationship between marketing research and marketing strategy. -- 690 words; 2 sources; APA
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Marketing Theory, Four Ps and use of SWOT Analysis.
1,900 words; 4 sources;
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The Four Marketing Ps
This paper applies the four basic marketing Ps to finding a marketing strategy for a new product. -- 678 words; 4 sources; APA
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Contemporary Marketing Problems and Capability-Based Marketing
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization. -- 2,316 words; 13 sources; MLA
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The Four P's of Marketing
An explanation of the four P's of marketing, using American Airlines as an example. -- 1,924 words; 7 sources; MLA
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